Search Engine Optimization (SEO) is simply the process of getting a particular website ranked highly in the search engines. SEO has two facets to it:
- On-page SEO
- Off-page SEO
On Page Optimization
On-page optimization deals with the code actually on the various pages of the target website – the part that is not visible to people viewing the page. The code on the page is altered as needed (“optimized”) in such a way that the pages appear more relevant to the search engines for targeted search terms (“keywords” and “keyword phrases”). Factors in this kind of optimization include:
- H1 tags
- Page Titles
- robots.txt files
- .htaccess file modification
All of the factors and more on your web pages make a HUGE difference when it comes to how high up on the search engines your website ranks for a particular keyword or keyword phrase (“search term”). With Rick Upshaw and his team of SEO professionals in your corner, each and every page of your website will always be properly optimized for that page’s targeted search terms.
Off Page Optimization
Off-Page optimization consists mainly of building links to the target website from other web pages all over the internet. When properly built, these links serve somewhat like “sign posts” all over the internet showing internet surfers and search engines alike that the page on the other side of the link is relevant for that page’s targeted search terms. High quality links from websites that the search engines consider to be “high authority” websites are another factor that weighs heavily into how the search engines determine where a web page places on their results pages for the relevant search terms.
What you see on this page is a basic outline of what SEO is. There is, of course, a lot more to SEO. What you see on this page is merely a basic overview, meant to give you a small view of what our work entails. SEO professionals go through years of training and lots of trial and error in order to develop the skills necessary to be an efficient SEO professional.
Rick Upshaw has been in this business for more than 20 years, since before SEO emerged as its own industry. He has the knowledge, skills and expertise to help you achieve your online goals. Most importantly, the focus of his services are based on ROI and not technical details that most people would never understand. In other words, if he isn’t convinced that a prospective client will earn a significant ROI as a result of investing in his services, he won’t take you on as a client. Period.
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