FAQ’s

Frequently Asked Questions

In this section of RickUpshawSEO.com, we are putting together a list of the most frequently asked questions being asked by our visitors and valued clients, as well as providing the answers for them.  To see the answer to the question in which you are interested, simply click on that question to view the answer.

We expect that this section will constantly be updated, so please check back often as we continue to grow our site!


The Basics

More Advanced SEO Questions

Important Financial Questions


The Basics

What is SEO?

Simply put, Search Engine Optimization (“SEO”) is the process of getting a particular website ranked highly in the search engines.   Through their knowledge of what search engines are looking for in order to consider a web page relevant for a particular keyword or keyword phrase, search engine professionals work their magic through slight alterations in the technical code of each web page to make each page more “search engine friendly”.  They also perform work off the target website in order to show search engines that a page is more relevant as well.

For a more detailed explanation of SEO, please click on the following link:

What is SEO?

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What is SEM?

While SEO deals specifically with optimizing a web page or web pages to rank well on the search engines, SEM (search engine marketing) is a broader, more general term that deals with more than just your web pages.  In SEM, at least as Rick Upshaw practices it, we are focused on dominating the search engines for your targeted keywords and keyword phrases (“search terms”).

To learn more about Rick Upshaw’s SEM, please click here:

Rick Upshaw’s SEM

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What is the difference between search engine optimization (“SEO”) and search engine marketing (“SEM”)?

This answer soon to come!

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What is PPC?

Pay per click (PPC) is an online advertising model used primarily on search engines in which advertisers pay their host only when someone clicks on the ad.  Basically, PPC allows you to immediately jump to the top of the search engines for your key terms and pay only when someone responds to your advertisement. When you engage RickUpshawSEO.com to manage your PPC campaign, we manage your entire campaign to ensure the highest possible return on investment.  Part of what we do for our valued clients for whom we manage PPC campaigns is to be sure we are targeting the right keywords and keyword phrases for you.  We also manage split testing and other methods of ensuring optimal performance of your website in terms of how well your website is converting visitors into sales.

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How long does SEO take?

The answer to this question depends on several factors, but the question is a fair question to ask when considering services such as those from RickUpshawSEO.com.  It’s important to have an idea of how long it will take to see a return on your investment.  So, Rick Upshaw has provided a detailed answer on this subject in an effort to give you a fair understanding of why there is no real “cut and dry” answer (and why anyone who says there is one is lying to you!)

To see Rick Upshaw’s detailed answer to this question, please click on the following link:

How long does SEO take?

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What is the SEO process?  How does it work?

This answer soon to come!

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Why is RickUpshawSEO.com the SEO/SEM company I should choose to fulfill my SEO/SEM needs?

This is one of the most important questions you could possibly ask, and the answer is just as important.  If you don’t read anything else on this page, we encourage you to read this answer carefully.

To see Mr. Upshaw’s answer to this very important question, please click here:

Why Rick Upshaw?

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More Advanced SEO Questions

What does “Social Media Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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What does “Mobile Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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What does “Video Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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Do you use any “black hat SEO” techniques?

This answer soon to come!

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What search engines do you target?

This answer soon to come!

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Important Financial Questions

Why is RickUpshawSEO.com the SEO/SEM company I should choose to fulfill my SEO/SEM needs?

This answer soon to come!

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How much does RickUpshawSEO.com charge?

First, let’s be clear: Money should NEVER be the reason not to move forward working with us, and for three very important reasons.

  1. No matter what we charge, because we are focused on the return on investment our clients get from our work, the net cost to our clients is always ZERO, because we always ensure that our clients earn far more from their marketing budget than they spend (except in rare cases where the client has a goal other than financial in nature).
  2. The more competitive the market, the more work that will be required to accomplish our goals.  The more work that’s required, the more investment into our efforts that will be needed.  If you’re competing on a national – or even international – level online, then the investment required in order to achieve your marketing goals may be more than if you’re a local business simply looking to maximize local traffic to your website or “brick & mortar” place of business.
  3. We work within your marketing budget.  You are the boss, and you task us to do what we can to achieve your marketing goals online.  We make recommendations based on the work we feel will be required, and you make the final decision.  In that process, you dictate to us what your marketing budget is, and we’ll give you recommendations based on your budget, in the same way that a CEO or Chairman Of The Board would decide on their marketing budget, and then depend on the V. P. Of Marketing or Director Of Marketing to execute within the parameters set by the Board.

With the above in mind, the investment required to achieve the marketing goals of our clients can vary greatly from client to client, depending on the factors mentioned above and more.  We can help clients with even the smallest marketing budgets achieve their marketing goals, but with a smaller monthly marketing budget to work with, it will likely take a longer period of time to achieve those goals.  Conversely, with a larger budget to work with, we can achieve more in less time.  Clients can spend as little as few hundred bucks with us, or they can invest several thousand.  However, when the client’s goals are centered around getting a good rate of return on their marketing budget (and they almost always are), we won’t engage in ANY project that we aren’t certain will achieve the client’s marketing goals and deliver a solid rate of return, guaranteed!!!

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How can I possibly afford SEO services with the economy being so bad?

Here are the facts: 82% of consumers in the United States looking to make a purchase or investment research the decision online before making that decision.  Anyone searching for whatever it is that you’re selling are either going to find you, or they are going to find your competition.  It’s that simple.  Because we are focused on ensuring maximum ROI for your marketing budget, your net cost for working with us will always be ZERO, and we guarantee it!  If it doesn’t, then we work for you for FREE until it does.

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What kind of ROI can I expect from an investment into SEO or SEM services from RickUpshawSEO.com?

Again, this will vary from client to client and from project to project.  However, it’s common knowledge across the internet that correct online marketing efforts can easily yield 100%, 200% or even more on an annual basis – and that number includes any fees being charged by a digital marketing firm such as ours!

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Simply hover your mouse over the “Share The Knowledge” toolbar we’ve provided at the bottom of this and every page of the website, and select the social bookmarking site(s) of your choice.

Thanks in advance for helping us out!